Launched in 2019, Safaa was formed to celebrate the uniqueness and tenacity of the modern woman. A name that translates to "purity" in Arabic, the brand redefines luxury and style by uniting the Indian heritage with contemporary silhouettes.

The rich patterns of classic woven fabrics merged with traditional and modern designs give each piece a sophisticated and artistic individuality that celebrates the feminity of women.

Safaa is a premium women's wear label and leading manufacturer of ethnic and fusion Indian clothing. It houses exclusive Indian luxe formals and contemporary silk heirlooms.