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Woman wearing elegant minimal ethnic wear from Safaa showcasing modern luxury and traditional simplicity.

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Why Minimal Ethnic Wear Is the New Luxury

By Vijay Kumar

Gone are the days when people loved heavy embroidery on their ethnic wear; now everyone is chasing minimal ethnic wear. People today prefer clothes that...

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What Every Stylist Is Recommending for This Wedding Season

By Vijay Kumar

Wedding season is finally here, and with it comes the excitement of dressing up and celebrating with family and friends. This wedding season, everyone wants...

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The Ethnic Outfits That Will Make You the Centre of Attention

By Vijay Kumar

When there is a wedding, festival, or party, the first thought is always the same: what should I wear to look different, feel confident, and...

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Gul-e-Zar by Safaa: The Festive Collection You've Been Waiting For

By Vijay Kumar

Everyone waits eagerly for the festive season because it's the time when families come together, friends meet, and everyone tries to look their best. But...

Indian ethnic wear designed for mothers and their little ones

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Mini Muse by Safaa: Dressing Little Boys & Girls for Big Celebrations

By Vijay Kumar

Big celebrations bring families together to create memories, share achievements, and celebrate special moments. But for parents, these events can become a headache, especially when...

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Full Coverage Indian Ethnic Outfits That Don’t Look Boring

By Vijay Kumar

The modern fashion trends push Indian women to wear sleeveless blouses, short kurtis, or cropped cholis. And due to constant exposure to advertisements promoting these...